Marketing Shorts Video

Create High-Converting Marketing Videos with Powerful Hooks

Create professional marketing short videos that stop the scroll and drive conversions. This template specializes in transforming written scripts into polished video ads with strong hooks, clear CTAs, professional voiceovers, and engaging visuals. Perfect for product launches, brand storytelling, and performance marketing campaigns.

This workflow is designed to help you create high-quality marketing content efficiently. Whether you're a content creator, marketer, or business owner, this template provides a proven framework for producing engaging results.

How It's Created

Template Tips

•Start with a powerful hook in first 3 seconds
•Keep sentences short and punchy (5-10 words)
•Use power words: FREE, NEW, SECRET, PROVEN
•Speak directly to viewer with "YOU"
•Include clear call-to-action at end
•Maintain character consistency across scenes
•Test multiple hook variations
•Add word-by-word subtitles for engagement

Common Uses

•Product launch announcements
•E-commerce product ads
•SaaS feature showcases
•App download campaigns
•Course and coaching promotions
•Brand awareness content
•Performance marketing ads
•Social media ad campaigns
•Influencer-style brand content
•Direct response advertising

Template Overview

Marketing Shorts Video Creation

Create high-converting marketing videos that capture attention in the first 3 seconds and drive action. This template transforms your marketing message into viral-ready content with professional production quality.

Why Marketing Shorts Work

Stop-the-Scroll Power: Powerful hooks grab attention instantly
High Conversion: Conversion-focused scripts with clear CTAs
Cost-Effective: Professional ads without expensive production
Platform Optimized: Perfect for TikTok, Instagram Reels, YouTube Shorts
Consistent Branding: Maintain character and style across videos
Scalable: Create multiple ad variations quickly

Perfect For

E-commerce product launches and promotions
SaaS and digital product marketing
Brand awareness campaigns
Performance marketing and ad testing
Social media marketing agencies
Direct response advertising
Influencer-style brand content

Step-by-Step Guide

Creating Your Marketing Shorts Video

1. Define Your Marketing Objective

Product Launch: Showcase new product features and benefits
Brand Awareness: Tell your brand story and build credibility
Direct Response: Drive immediate action (sign-ups, purchases, downloads)
Retargeting: Re-engage interested audiences
Social Proof: Highlight testimonials and results

2. Craft Your Script (or Let AI Generate It)

Option A: Provide Your Own Script

Ensure it has a powerful hook in the first 3 seconds
Keep sentences short and punchy (5-10 words)
Use power words: FREE, NEW, SECRET, PROVEN, INSTANT
Include clear call-to-action at the end

Option B: AI-Generated Script

Provide your product/service description
Specify your target audience
AI will generate conversion-focused copy with:
- Pattern interrupt hook
- Problem/solution structure
- Social proof elements
- Strong CTA

3. Choose Your Visual Style

Talking Head: Character presenter speaking directly to camera
Product Showcase: Focus on product features and benefits
Lifestyle: Show product in use, real-life scenarios
Testimonial Style: UGC-style authentic presentation
Avatar/Portrait: Use uploaded portrait for lip-synced presenter

4. Audio Strategy

Option A: Professional TTS Voiceover (Recommended)

AI generates professional voice from your script
Choose voice that matches your brand (energetic, professional, friendly)
Perfect pronunciation and timing

Option B: Upload Your Own Voiceover

Use if you have pre-recorded audio
Maintain authentic brand voice
Great for influencer-style content

Option C: Add Background Music

Upload your brand music or generate with AI
Soft background music enhances engagement
Maintains focus on voiceover message

5. Video Generation Process

The AI automatically:

Analyzes your intent and content
Generates TTS voiceover (if needed) to determine exact duration
Calculates optimal scene count (6 seconds per scene)
Creates character reference for consistency
Generates each scene with precise timing
Merges all scenes seamlessly
Adds word-by-word subtitles
Integrates background music (if provided)

Best Practices

Marketing Shorts Best Practices

Hook Strategy (First 3 Seconds)

Use proven hook formulas that stop the scroll. Pattern interrupts like "Stop scrolling if you..." grab immediate attention. Bold claims create curiosity with "This changed everything..." Question hooks engage with "Why do 90% of people fail at...?" Pain points resonate with "Tired of...?" and curiosity gaps build intrigue with "What if I told you..." Always lead with your strongest statement.

Script Structure

Follow the proven short-form ad structure: Hook (0-3s) stops the scroll, Problem/Pain (3-8s) relates to viewer struggle, Solution (8-18s) introduces your product, Proof/Benefits (18-25s) shows results, and CTA (25-30s) drives action. Keep total duration 15-30 seconds for best engagement.

Visual Consistency

Maintain the same character appearance, outfit, and style across all scenes. Use consistent lighting and backgrounds. Keep brand colors prominent. Show product clearly and frequently. Use smooth transitions between scenes.

Voiceover Quality

Match voice personality to target audience - energetic for youth products, professional for B2B, warm and friendly for family products. Ensure clear pronunciation and natural pacing. Use emphasis on power words and benefits. Keep tone conversational and authentic.

Subtitle Strategy

Use word-by-word highlighting for maximum engagement. Keep 3-5 words per line for readability. Use large, bold fonts that are easy to read on mobile. Place subtitles in safe zone (avoid top/bottom edges). Match subtitle style to platform (TikTok style for viral content).

Testing and Optimization

Create multiple hook variations to test. Try different visual styles for same script. Test with and without background music. Analyze performance and iterate. Keep top performers as templates.